needs, particularly if you've tried your hand at writing your own content.
It isn't easy; your text must be compelling to the reader, but at the same time
search engine friendly. Sure, it costs money, but consider the cost to you
in terms of lost readership and possibly revenue, and it's easy to see that
you're better off hiring a professional to do the job.
If you're tossing around the idea of hiring a ghostwriter for your content
needs, here are 3 more reasons to consider:
1. Good content that looks professional. Regardless of the tone
of your article or web page (casual, professional, humorous, etc.) your pages
should be well written, easy to read and free of spelling and grammatical
errors. When your pages are filled with these types of errors (or even a
few), it appears unprofessional to the reader. How can they trust your
product/service if it appears a third grader wrote your content?
2. You have more free time, and get more "bang" for your buck.
Let's face it; writing takes a great deal of thought, time and effort.
Wouldn't you rather be promoting your business in other ways, while someone you
can trust handles this time-consuming task? Additionally, a single piece
of content can go a long way. Put it on your website or blog, submit it as
a guest post on a relevant blog, use it in an email message to your list, even
compile many articles to create a short report or ebook.
3. Web ghostwriters know SEO, and how it changes. Search engines
(particularly Google) constantly change the rules in regards to what you should
and should not do to achieve a high ranking. SEO content writers who are
skilled and on top of their business keep up with these changes, so they know
how to write in accordance with the latest "rules." For instance, just a few
months ago keyword density was the biggest worry of most online marketers.
Today, it's quality, value and originality that gets the job done.
So, what will it be? Will you continue to spend your time attempting to
write your own content, or let a skilled writer handle it for you?
Considering that content is and always be king on the internet, it's one of the
best investments you can make.