SEO content writing is a skill that not all copywriters possess, or at least not to the extent necessary to create a successful and attention grabbing website. Website copywriters often create content that is optimized for your keywords and search terms, but what does it do for your visitor? Does if offer them value, information, humor or any other reason to stay? If it doesn't, it really won't make any difference if the search engines find you. If your visitors are not interested, what's the point?
Tell the truth - you have visited sites that compelled you to quickly leave, and those that engrossed you to the point that you could hardly leave, even if you wanted to. Which would you rather your site be? Of course you want it to be "sticky." If people love your website and the information or entertainment it offers, they will tell others. More visitors, more targeted traffic = more profits!
Some people have a natural way with words, while others never will no matter how hard they try. You can improve your skills as a writer, but some can never develop the personality or style aspect that is necessary to engage people. SEO content writing is a skill that requires two sides - the side that writes content in a way that attracts search engines, and the flip side that must engage those who arrive at your site.
Website copywriters can be found around every corner, but few have the talent it takes to produce exceptional content that draws visitors and keeps their eyeballs glued to your site.
Do your visitors arrive, only to click away within seconds? Does your content lack character and personality? You need a writer who is skilled on both sides of the coin when it comes to SEO content writing. Another tip - avoid looking for cheap website copywriters. In most cases, you DO get what you pay for! In the end, this will only end up costing you money when you have to have a skilled writer do the work again. Do it right the first time, and see your business grow exponentially.