It is essential that the search engines know what your site is all about; that's how they send traffic your way! You need to find the keywords and phrases that people are using to find your goods or services. If your site is about weight loss, you need some effective keywords for drawing in very targeted traffic, such as "safe weight loss for diabetics." Make sense?
Before you search for a ghost writing service to create wonderful content for you, make sure you understand what keywords or phrases will best target the visitors you are searching for - those who buy! If you aren't sure you know what will work best for you, a competent writer with knowledge of SEO can be a great asset to your business.