The truth is, the content on your website is THE most imporant aspect of all! Visitors arrive at your site, hoping they will find that crucial answer or magic solution they have been looking for. You, as the business owner, must provide them with what they want. They aren't going to stick around long if you don't provide them value or a real answer to their need. Your content should reflect your expertise as an authority, and make your visitor feel that you are trustworthy - that you know your business. All of this, while optimizing your site perfectly with your chosen key terms and search phrases! It can be too much for many people.
When you decide to hire a website content writer, make sure they are knowledgeable about search engine optimization. It is highly important that your content pulls at the emotions of your visitors, while alerting the search engines of what your site is about at the same time! Pretty tricky for most writers, so you need someone who is capable of making your website content sparkle and shine above the rest.